Overview

Greycroft Partners is a venture capital partnership, formed to invest in the world’s most promising digital media companies. We serve the founders and investors who have chosen us as their partners, helping them build large, successful businesses.

We founded Greycroft in 2006 based on two realizations. First, advances in technology have allowed companies to scale with less direct investment. Second, large venture funds have a tendency to over-capitalize early stage companies, eliminating many likely exit opportunities. This is not done in a malicious way, but it is the natural outcome of large fund economics. These two realizations led us to create a new type of venture firm that was intentionally small but provided the network and access to rival any top-tier venture fund.

We set out to prove this concept in 2006, raising $75 million from many well-known corporate executives. Our first fund made 34 investments, including many successful business and consumer-focused companies, and is now among the top performing venture capital funds of the last decade. In 2010 Greycroft closed its second fund with an additional $130 million, including many of the same investors, as well as participation from leading institutions. The mission, team, and strategy remain the same.

Greycroft invests between $500,000 and $5 million at inception, and will increase on a staged basis to double that amount over time. We will accept a board seat when appropriate, although a board seat is not a prerequisite when syndicating with others.

Our portfolio companies benefit from active, hands-on assistance in all phases of expansion, including marketing, finance, and management development. We also leverage an extensive network of media and technology industry connections to help our investees gain visibility, build strategic partnerships, and successfully bring their products to market.

If you are an entrepreneur with additional questions, please read our FAQ.

Our Locations


New York
292 Madison Avenue (at 41st Street)
New York, NY 10017
T: (212) 756-3508
F: (212) 832-0117

Los Angeles
100 Wilshire Blvd, Suite 1830
Santa Monica, CA 90401
T: (310) 566-5960
F: (310) 260-2147