FAQ
What is the best way for me to approach Greycroft?
We spend most of our time focused on businesses that are referred to us through trusted sources. These plans often come in through introductions from angel investors, portfolio company CEOs, and our advisors.
Before you submit a business plan via email please look on LinkedIn to see if we have any shared connections or contacts who would be willing to make an introduction. If your network does not overlap with our team you can e-mail an Executive Summary of your business to Business Plans. If we are interested we will follow up with you within two weeks for more information.
What markets and technologies do you invest in?
We are experienced in a number of different markets and technologies, including media, software, consumer Internet, publishing, advertising, mobile, and data. Our mandate is to invest in products and services that are delivered over the Internet or wireless networks, which means that we consider a wide variety of good ideas that are digital media-related.
How much do you invest?
Greycroft Partners LLC makes initial investments from $500,000 to $5,000,000. We invest alongside other, experienced private investors or top-tier venture firms. We can help introduce you to syndicate partners, or provide additional capital when and if you have larger funding needs in the future.
What do you do for start-ups?
We help start-ups accelerate their growth, supporting their efforts in the following areas:
- Identifying opportunities to generate profitable revenues
- Introducing you to potential customers and acquirers
- Determining what not to do, in addition to prioritizing the most important opportunities
- Attracting and hiring the most qualified people
- Finding like-minded partners who can help you achieve your goals faster
- Generating enthusiasm inside and outside the company
- Linking you to the best, most readily available financing
What do you look for in an investment?
Low Capital Requirements: Many of the largest and most successful technology companies (such as Microsoft, Bloomberg, eBay, Google, Cisco, Yahoo, and many others) consumed very little capital on their way to large profits.
Strong Founding Team: We prefer to fund teams with both market and technology experience. If an entrepreneur understands the market, he or she can often navigate the company over time to a larger exit on less capital.
Large Potential Market: The potential for a big outcome must be present, even if the path is uncertain and subject to change.
Commercial Adoption: In consumer-oriented ventures we look for enough usage to illustrate that consumers will adopt the product or service. In business-oriented ventures we look for at least a small amount of revenue from paying customers.
Do you have a preference for where companies are located?
We have the ability to pursue businesses across the globe, although we spend most of our time in New York and Los Angeles. Most of our portfolio companies today are located either a short flight, drive, or subway ride from one our offices.
