Portfolio

Online Advertising & Marketing

Netsertive

Based in the Research Triangle Park area near Raleigh, North Carolina, Netsertive helps small & medium businesses and their product manufacturers attract consumers and increase sales through its innovative online marketing technology. The company helps clients transform online discovery into offline sales using a proprietary, data-driven approach to online search & display advertising. Its patent-pending “learning engine” technology ensures that clients acquire the largest number of qualified clicks for a given advertising budget, through a vertical industry focus and continuous campaign improvements. Netsertive serves a wide range of local dealers/retailers/resellers in North America, as well as product manufacturers who leverage the local businesses for distribution.

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Status: Active

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CEO: Brendan Morrissey

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Address:
1014 High House Road
Suite 200
Cary, NC 27513

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Website: http://www.netsertive.com

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Resonate Networks

Resonate was founded after a decade of research into how attitudes, values, and beliefs drive purchase decisions. They have developed a scalable model that enables marketers to use their advertising to change minds or reinforce existing convictions. This combines the right messaging, the right target consumer, and the appropriate context. Early customers have realized an incredible ROI on these campaigns. Resonate applies both data and media, and their campaigns can be fulfilled by any media procurement method, including DSP or direct purchase across the Resonate audience network.

Status: Active

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CEO: Bryan Gernert

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Address:
12010 Sunset Hills Rd
Suite 410
Reston, VA 20190

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Website: http://www.resonatenetworks.com

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Ad.ly

Ad.ly is the celebrity micro-endorsement platform for digital media, reaching hundreds of millions of consumers online. It connects brands with consumers via today’s most influential celebrities, athletes, artists and experts to deliver premium endorsements on Facebook, Twitter, MySpace and more. Based in Beverly Hills, Ad.ly has executed 19,000+ campaigns, gaining unique expertise in helping advertisers build awareness, drive engagement and achieve ROI online.

Status: Active

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CEO: Arnie Gullov-Singh

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Address:
8899 Beverly Blvd
Suite 909
West Hollywood, CA 90048

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Website: http://www.ad.ly

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Lucid Commerce

Lucid Commerce is a leading provider of on-demand business intelligence solutions for direct marketers. Our products enable direct marketers to maximize the returns on their marketing investments. Lucid Commerce delivers value to marketers by automatically attributing post-sale customer metrics to media purchases. With the attribution complete, Lucid Commerce is able to provide dashboards that report the true ROI of every media purchase a marketer makes.

Status: Active

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CEO: Tyson Roberts

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Address:
159 S. Jackson St.
Suite 200
Seattle, WA 98104

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Website: www.lucidcommerce.com

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Oggi Finogi

Oggi Finogi is a leading rich media advertising technology provider. Oggi Finogi features powerful and highly customizable rich media ad units that power online advertising campaigns for the world’s largest brands.

Status: Active

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CEO: Michael Hyman

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Address:
13256 NE 20^th St
Suite 11
Belleveue, WA 98005

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Website: www.oggifinogi.com

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Sportgenic

Sportgenic is an advertising network comprised of over 170 sports publishers. It is ranked by Comscore as one of the top 10 sports sites in terms of traffic, and allows advertisers to connect to a target athlete demographic they can’t reach elsewhere on the web. In addition, it has developed a platform for optimizing managing media across multiple media types which they are licensing to media companies.

Status: Active

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CEO: Robert Tas

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Address:
One Sansome Street
15th Floor
San Francisco, CA 94104

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Website: www.sportgenic.com

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Buddy Media

Buddy Media is a marketing platform and content management system that allows brands to control and monitor their presences inside social media. Buddy Media currently powers the social media brand pages for hundreds of large companies around the world.

Status: Active

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CEO: Michael Lazerow

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Address:
1841 Broadway
Suite 802
New York, NY 10023

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Website: www.buddymedia.com

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Collective

Collective Media is one of the largest online advertising networks in the United States, and is comprised exclusively of tier-one publishers. Collective’s innovative approach enables both brand and direct marketers to achieve superior results through sophisticated audience targeting technology, including context, behavior, geographic, and re-targeting.

Status: Active

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CEO: Joe Apprendi

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Address:
330 Madison Avenue
4th Floor
New York, NY 10017

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Website: www.collective.com

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HIP Digital

HIP Digital was merged with Doppelganger in December 2008. HIP Digital is a digital music marketing company that executes sophisticated digital music promotions. HIP offers a suite of solutions includes on-pack incentives, music gift cards, direct marketing, retail bonuses and loyalty rewards, and connects digital music stores to online publishers of all types.

Status: Active

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CEO: Baris Karadogan

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Address:
305 Lytton Avenue
Palo Alto, CA 94301

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Website: www.hipdigitalmedia.com

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Sometrics

Sometrics offers social intelligence – a deep understanding of who’s doing what within social networks and applications. The company unlocks the potential of the social web for app developers and brands both big and small-providing the most relevant and effective audience analysis and social ad targeting available.

Status: Active

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CEO: Ian Swanson

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Address:
448 S. Hill Street
Suite 515
Los Angeles, CA 90013

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Website: www.sometrics.com

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uSamp

uSamp is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers. uSamp’s platform eliminates fraudulent, professional and duplicate survey takers while giving market researchers access to highly responsive, hard-to-reach panelists.

Status: Active

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CEO: Matt Dusig

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Address:
16530 Venture Blvd
Suite 105
Encino, CA 91436

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Website: www.usamp.com

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Vizu

Vizu provides a dashboard for brands, agencies, and publishers to measure brand lift in real time. Vizu’s AdCatalyst compares exposed versus control groups, and provides results by ad unit, frequency, and publisher website. For the first time advertisers can get statistically significant and actionable brand feedback around online ad campaigns.

Status: Active

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CEO: Dan Beltramo

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Address:
185 Berry Street
Suite 4805
San Francisco, CA 94107

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Website: www.vizu.com

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Software-As-A-Service

etouches

etouches is a web-based software as a service (SaaS) provider to the $3.0 billion global, meeting and event technology marketplace. The award-winning software solution enables clients to realize the benefits of consolidation and control with simple web-based tools for easy user adoption. Serving over 2,000 global event programs annually, the customer base includes top tier companies such as Volkswagen, Dell and The Financial Times.
Status: Active

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CEO: Leonoro Valvo

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Address:
90 Grove Street
Ridgefield, CT 06877

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Website: www.etouches.com

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Tynt

Tynt Multimedia Inc. is focused on driving new revenue opportunities for content publishers by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering a new option for ad delivery, and providing unique insights into user engagement. Tynt Multimedia is VC-backed by iNovia Capital and significant Angel investors. The Tynt patent pending technology is currently deployed on sites around the globe and has already tracked millions of user actions and recorded the copy of billions of words and images on hundreds of thousands of web sites.

Status: Active

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CEO: Derek Ball

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Address:
1214C 9th Ave SE
Calgary, AB, T2G 0T1

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Website: www.tynt.com

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Crowd Fusion

Crowd Fusion is an open source content management system that enables the rapid development of scalable, vertical publications.

Status: Active

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CEO: Brian Alvey

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Address:
14 Shelley Lane
West Harrison, NY 10604

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Website: www.crowdfusion.com

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Extreme Reach

Extreme Reach enables advertisers and agencies to manage, execute, and track advertising campaigns across all video mediums, including broadcast, cable, web, mobile, and VOD. Extreme Reach provides a single-source solution that includes both ad serving and point A to point B delivery.

Status: Active

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CEO: John Roland

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Address:
75 Second Avenue
Needham, MA 02494

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Website: www.extremereach.com

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Imagespan

Imagespan is an end-to-end service provider for digital content production, licensing, and acquisition. Imagespan operates two business segments: LicenseStream and LicenseStream for Enterprise. LicenseStream is a licensing automation engine enabling “transaction ready” content in seconds and indexes broad libraries of content for use by publishers. LicenseStream for Enterprise allows for the licensing and settlement to occur in the same window.

Status: Active

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CEO: Kurt Garbe

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Address:
1750 Bridgeway, Suite A100
Sausalito, CA 94965

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Website: www.imagespan.com

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Marketbright

Marketbright is an on-demand marketing automation platform that enables self-service campaign execution, automated lead scoring, qualification, and closed-loop marketing analytics. Marketbright is the market leader with award-winning flexibility and seamless integration into existing CRM platforms.

Status: Active

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CEO: Dom Lindars

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Address:
1150 Bayhill Drive, Suite 215
San Bruno, CA 94066

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Website: www.marketbright.com

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Panvidea

Panvidea is a pioneer in cloud computing-based solutions for online video. Panvidea developed the first on-demand transcoding and syndication platform for professional content, and now enables the ingest-to-publish workflow for content owners, agencies, advertisers, and direct response marketers.

Status: Active

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CEO: Chris Cali

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Address:
245 W. 17th Street, 11th Floor
New York, NY 10011

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Website: www.panvidea.com

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WideOrbit

WideOrbit provides advertising infrastructure software, primarily traffic, sales and billing systems, to television and radio broadcasters, cable and digital display networks, and handheld video.

Status: Active

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CEO: Eric Mathewson

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Address:
2 Harrison Street, Suite 600
San Francisco, CA 94105

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Website: www.wideorbit.com

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Digital Content & Syndication

Vuze

Vuze creates and distributes innovative digital media applications that are changing the way people consume media. Their popular peer-to-peer application and media hub has been installed 90 million times in the last 36 months. The Vuze community represents Hollywood’s biggest fans and consumers, as well as technology trendsetters. More importantly, they are leading a Digital Entertainment Lifestyle revolution (started with iPods and Tivos), which will dramatically change the way we consume media.

Status: Active

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CEO: Gilles BianRosa

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Address:
4 W. 4th Avenue
Suite 401
San Mateo, CA 94402

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Website: www.vuze.com

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Babble Media

Babble Media is a leading modern parenting site. Babble offers extensive resources for parents with strong writing, interactive tools, and a growing community. Babble attracts more than 4mm users per month, and has carved out a unique and underserved niche in the online parenting space by introducing an intelligent, edgy voice and addressing a broad range of parenting-related content.

Status: Active

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CEO: Rufus Griscom

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Address:
520 Broadway
9th Floor
New York, NY 10012

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Website: www.babble.com

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The Huffington Post

Huffington Post is an Internet newspaper founded by Arianna Huffington and Kenneth Lerer. It covers Politics, Media, Business, Entertainment, and Living content with a roster of professional writers and bloggers. It is one of the most highly trafficked news and information sites on the web, with over 40mm monthly unique visitors.

Status: Active

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CEO: Eric Hippeau

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Address:
560 Broadway
Suite 308
New York, NY 10012

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Website: www.huffingtonpost.com

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Vitals

Vitals is the largest and most accurate physician database on the web. Vitals is free for consumers and contains up-to-date information on over 750,000 physicians across the US, including physician reviews, insurance coverage, published literature, hospital affiliation, education and medical specialty. Vitals provides consumers, through the Vitals Passport, with a comprehensive tool to manage all medical relationships.

Status: Active

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CEO: Mitchel Rothschild

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Address:
1200 Wall Street West
Lyndhurst, NJ 07071

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Website: www.vitals.com

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Worldwide Biggies

Worldwide Biggies is a digital entertainment studio with offices in New York and Los Angeles that creates intellectual property and immersive experiences for young adults, kids, and families. Worldwide Biggies launches properties online, but designs them for multiple media platforms. Existing multi-platform hits include: The Naked Brothers Band, Worldwide Fido, and the Video Game Awards. WWB also creates programmed virtual worlds on behalf of brands that focus on casual gaming.

Status: Active

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CEO: Albie Hecht

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Address:
545 W. 45th Street
5th Floor
New York, NY 10036

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Website: www.wwbiggies.com

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Mobile Content & Services

Pulse

Pulse is an elegant news reading application for iPhone, iPad and Android devices. It incorporates colorful panning story bars and fills them with content from your favorite sources. Pulse redefines news, giving you the opportunity to experience the news you desire from traditional sources, your favorite blogs and social networks – all in one beautiful interface.

Status: Active

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CEO: Ankit Gupta

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Website: Pulse

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OnePIN

OnePIN is the world leader in social address book solutions for mobile operators. OnePIN’s software, commercially known as CallerXchange, allows subscribers to automatically send, insert, and update contact information in their mobile phonebooks. CallerXchange is currently in use by major operators worldwide.

Status: Active

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CEO: Feyzi Celik

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Address:
2200 West Park Drive
Westborough, MA 01581

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Website: www.onepin.com

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Buzzd

Buzzd is a mobile entertainment listings service offering both branded editorial content and real-time user generated content.

Status: Active

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CEO: Nihal Mehta

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Address:
12 Desbrosses Street
New York, NY 10013

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Website: www.buzzd.com

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Infrastructure

MatchBin

Matchbin’s Content Management System is an unparalleled online publishing solution that is transforming hundreds of community newspapers, radio stations, and TV stations from “traditional media” to “new online media” success stories. Local online advertising is growing at over 40% per year and will reach $22B over the next 4 years. Matchbin’s technology platform and business directory solution ensures our media partners can quickly capture a significant market share of local online advertising revenue.

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Status: Active

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CEO: Reed Brown

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Address:
420 W. 1500 S.
Suite 200
Bountiful, UT 8401

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Website: http://www.matchbin.com

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Joyent

Since 2004, Joyent has been delivering web application hosting Infrastructure as a Service – long before it was ever called Cloud Computing. Today, the company has evolved into providing all three layers of the Cloud Stack – IaaS, PaaS, SaaS. The company’s hardware and software technologies have enabled customers to outsource their IT infrastructure needs and better leverage their internal assets. Joyent is creating the reality and delivering the benefits of the Public Cloud, the Private Cloud and the Hybrid Cloud by creating solutions that satisfy the requirements of the smallest start-up to the largest enterprise.

Status: Active

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CEO: David Young

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Address:
345 California St.
Suite 2000
San Francisco, CA 94104

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Website: www.joyent.com

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M5 Networks

M5 Networks, one of the country’s leading outsourced IP phone system providers, provides small and medium sized businesses with the flexibility of a high-end Voice over IP (VoIP) phone system, without the expense, maintenance and obsolescence of an on-premise phone system. Businesses save time and money while seamlessly bringing together offices, remote office workers, telecommuters, and road warriors.

Status: Active

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CEO: Dan Hoffman

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Address:
245 West 17th St.
9th Floor
New York, NY 10011

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Website: www.m5networks.com

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Gaming

K2 Network

K2 Network is a leading publisher of Massively Multiplayer Online Games (MMOG). Current titles include War Rock, Sword of the World, Knight Online and Runes of Magic. Using a free-to-play model, they have grown to over 28 million players in 160 countries, making them one of the largest networks in the Western Hemisphere.

Status: Active

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CEO: Joshua Hong

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Address:
6440 Oak Canyon
Suite 200
Irvine, CA 92618

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Website: www.gamersfirst.com

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eCommerce

Ixtens

Founded in 2000 as an e-commerce solutions provider, over the last 9 years Ixtens has transformed its business from offering broader e-commerce implementation services to being the leading name in multi-channel eCommerce enablement. Ixtens provides the necessary infrastructure for a merchant to turn their online store into a marketplace, leveraging partner product catalogs and distribution channels to Amazon, eBay, Overstock, Buy.com, Shop.com, and others.

Status: Active

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CEO: Eugene Nikiforov

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Address:
162 West Waterview Street
Northport, NY 11768

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Website: www.ixtens.com

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Health Plan One

HealthPlanOne offers an online platform for consumers to easily research and purchase individual, small group, and Medicare health insurance plans. Consumers can receive free quotes and compare features from a wide range of plans by leading national carriers. HPO provides both online and offline support from nationally licensed sales representatives who are trained to help consumers navigate the difficult process of selecting a health insurance plan.

Status: Active

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CEO: William Stapleton

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Address:
1000 Bridgeport Ave.
4th Floor
Shelton, CT 06484

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Website: www.healthplanone.com

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Sold

Movoxx

Movoxx is a mobile ad network that aggregates SMS content and allows advertisers to drive targeted audiences to interactive mobile ad campaigns. Additionally, through its GeoSense technology, MoVoxx targets mobile application and mobile web users with geo-targeted local ads on a performance basis.

Status: Sold

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CEO: Alec Andronikov

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Address:
710 Wilshire Blvd.
Suite 210
Santa Monica, CA 90401

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Website: www.movoxx.com

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Digisynd

Formed by a team of Internet veterans, DigiSynd is an outsourced packaging, syndication, and marketing solution that enables digital studios and other content creators to get the most value out of their content online.

Status: Sold

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CEO: Oliver Luckett

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Address:
2525 North Naomi Street
Burbank, CA 91504

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Website: www.digisynd.com

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INTENT MediaWorks

Intent is a platform for monetization of content via peer-to-peer networks. Intent enables super distribution of content and monetizes it with a customized “CUE” – an HTML window that matches relevant content with advertising opportunities. With millions of pieces of content under license Intent is the premier platform for peer-to-peer monetization.

Status: Sold

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CEO:

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Address:

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Website: www.brandassetdigital.com

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Ladies Who Launch

Ladies Who Launch “LWL” is a social network for entrepreneurial and creative women. Through online and in-person communities, events, and email newsletters, LWL offers advertisers a way to reach consumers through targeted content and direct contact.

Status: Sold

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CEO: Traci Long

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Address:
46 Shopping Plaza #190
Chagrin Falls, OH 44022

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Website: www.ladieswholaunch.com

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paidContent.org

paidContent.org is the flagship site of ContentNext, an independent media and information company covering the business of digital media, including online publishing; portals; content commerce technologies; digital music, movies, sports, and gaming; mobile content, broadband content/IP-TV; RSS and XML; nanopublishing; and venture investment, mergers, and acquisitions.

Status: Sold

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CEO: Caroline Little

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Address:
49 West 27th Street
10th Floor
New York, NY 10001

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Website: paidcontent.org

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